Account Director, Paid Media - Growth Marketing Team

Company: Dept Holding B.V.
Location: Chicago
Posted on: November 18, 2024

Job Description:

Account Director, Paid Media - Growth Marketing TeamRoles open in: Boston, Denver, New York, Newburyport, San Diego, San Francisco, Chicago, Austin, AtlantaThis is a hybrid role with the expectation that you will need to go into the office 2 days a week. You must be located within 50 miles of our Chicago, IL office located at: One South Wacker, 1 S Wacker Dr #2250, Chicago, IL 60606.About YouAccount Directors are ultimately responsible for building and managing high-performing, efficient and effective teams to best service their clients. Their top priorities are strong client growth/retention and employee growth/retention.Account Directors should be able to lead cross-functional teams to deliver integrated services for their clients based on DEPT's best practices. They are effective communicators who can inspire and motivate teams to achieve and exceed client goals based on their deep understanding of the ins and outs of their clients' businesses (not just digital). Ads proactively bring innovative strategy, holistic ideas, and leadership to help clients meet their overarching business goals.You'll be responsible for:

• Maintaining a strong understanding of the holistic business for each client in their portfolio - with insights on their competitors, overarching business goals, engagements with other agency partners, performance priorities, etc.
• Orchestrating multi-discipline collaboration and implementation for flawless execution of full-funnel, cross-channel campaign strategy and activation. Serves as the holistic account leader responsible for managing client expectations and effectively setting CS and GS teams up for shared success.
• Developing a deep working knowledge of Facebook/Instagram, TikTok, Snapchat, Pinterest, LinkedIn, as well as a core understanding of Growth Services (Programmatic, Decision Sciences, Creative, SEO/CRO). They should have a strategic perspective on how/when to utilize various channels and how they work together to help meet client business goals.
• Staying up-to-date on all information disseminated across the agency from Growth Labs, Growth Teams, Qontrol, and Operations to ensure their track is adopting best practices and testing recommendations prioritized by the agency.
• Serving as a point of escalation for all clients within your portfolio - understanding when to step-in with a client, coach the team on any processes/next steps to mitigate issues, determine what ancillary services/teams should be pulled in, or navigate solutions with legal/finance, etc.
• Managing all major deliverables and presentations for your client portfolio (executive presentations, FBRs/QBRs, annual review, in-person strategy meetings, etc.) to ensure activation teams across the board (media and growth) are delivering high-quality, innovative strategy - with a consistent storyline to push the client's business and goals forward.
• Ensuring successful onboarding of all new clients within your track - overseeing initial overarching strategy, account management/collaboration process is set up for success, and client interactions and performance are off to a healthy start.
• Successfully scaling layers of management and ensuring career pathing/goals are being established for every member of your team.
• Identifying succession plans for your team and cultivating talent development for upward mobility.You'll need to have:
  • A minimum of 8 years' paid social experience and a minimum of 3 years of experience in a client-facing marketing role.
  • Cross-channel expertise in paid search & programmatic advertising experience highly preferred.
  • Proven prior work experience managing a team of 3+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles.
  • A deep understanding of Meta Ads Manager and be skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary.
  • The ability to audit an account and present actionable insights to a client.
  • The ability to provide feedback and strategic guidance to all paid media channels (search, social, shopping, display, mobile, native and video).
  • To hold your own talking growth strategy, SEO, CRO, analytics and measurement with marketing managers and C-Level executives alike.
  • Experience acting as an escalation point for clients, evaluating team services levels and proposing improvements.Additional things that will impress us:
    • The ability to identify upsell opportunities across all agency offerings and execute on those opportunities to grow revenue on existing clients.
    • You are skilled at effectively communicating/teaching optimization tasks to multiple team members at once and have past experience managing managers.
    • Successful track record of crafting and participating in sales pitches and audits.
    • Proven prior work experience managing a P&L and hitting margin targets.WHAT DO WE OFFER?We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
      • Healthcare, Dental, and Vision coverage.
      • PTO.
      • Paid Company Holidays.The anticipated salary range for this position is $107,300 - $135,000. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.WE SUPPORT YOU BEING YOU:DEPT is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We're committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone's lived experience, race, color, religion, sex, national origin, age, disability, and genetic information. So tell us about any accommodations you need. It's totally confidential and only used to make sure you feel fully supported at every step.DEPT participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT is making to the world and we always have an open door for your ideas in making the world a better place.DEPT is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.We may be spread across the world, but we all work together as one team. Inspiring each other, collaborating, innovating, and creating together.
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